Boutique Crawl

Downtown Athens Boutique Crawl Returns March 7 & 14 to Celebrate Spring Shopping

ATHENS, Ala. – Spring arrives early in downtown Athens as local clothing and gift boutiques prepare to welcome shoppers for the annual Boutique Crawl on March 7 and March 14, 2026. The two-day shopping celebration, presented by Dream Key Real Estate, will feature major specials, new spring merchandise, and sweet surprises throughout the historic downtown district.

“We’re thrilled to celebrate the arrival of spring with our downtown boutique owners,” said Athens Main Street Executive Director Tere Richardson. “This Boutique Crawl is a wonderful opportunity for our community to discover the unique shopping experiences that make downtown Athens special. Supporting these local businesses means investing in the heart of our city.”

Participating clothing boutiques will showcase their latest spring collections, featuring fresh styles and colors perfect for the new season. Gift shops will offer an array of new items ideal for refreshing homes after the long winter months.

Boutique Crawl Specials

BeanBeans Boutique – Specials throughout the store.
Bennetts Clothing – All new women’s spring apparel (including dresses) is 25% OFF. Plus, sunglasses (excluding Goodr) are 25%.
Boutique Bliss – 10% off the entire store.
The Broken Brush Studio LLC – 15% off walk-in & paint and $20 Art Kits for all ages.
Crawford’s Gifts Door busters @ 9:00-11:00 30$ and under select new boutique arrivals. Free Bogg bag topper with purchase of large Bogg Bag. Register for a $50 gift card. Extended hours. Open March 7, 9-6. March 8, 12-5 March 14, 9-6.
Dottie Jewel Clothing – The first weekend, draw for discount 10% up to 25% off purchase. The second weekend, free pair of earrings with purchase and rack of sale spring dresses.
Driftwood Dragonfly 15% off home refreshing items and BOGO hot or cold signature teas.
Epiphany Boutiques – 20% off tops first week. 20% off dresses second week. Extra 10% off all sale merchandise both weeks.
Frank ‘s Good Stuff – Savings throughout the store, up to 75% off.
Limestone Drug – Half off ice cream cones at the fountain.
Pimentos 10% off the entire store, excluding Tyler products.
Rad Rags Boutique – 15% off storewide and five-dollar deals racks.
Reconstruction South Antiques and Soda Bar – Free retro glass bottle soda with a $25 purchase.
Shepherds Clothiers – 50% off end of season sale.
Snapdragon Kids – Free spa mask or shower bomb with purchase. $5 & $10 racks.
The Renae Co. – Spend $100 get a $20 Gift Card.
Toodlebugs Athens – 15% off heirloom clothing.
Trinity’s – Spend $50 and get a free Swig cup. Enjoy a slushie sample.
UG White – Select merchandise up to 50% off.

$500 Shopping Spree Giveaway

Shoppers who make purchases of $25 or more at participating boutiques on either day of the event can enter for a chance to win a $500 Shopping Spree in downtown Athens. Entry links will be available at all participating merchant locations and on the Athens Main Street website. All receipts must be submitted by midnight on March 14, 2026. The winner will be announced shortly after the event and may redeem the prize at any participating Boutique Crawl business.

As an added festive touch, look for special Photo Card Signs by Yard Card Queen – Athens displayed throughout the downtown district during the event.

The Boutique Crawl is presented by Dream Key Real Estate with additional support from Redstone Federal Credit Union.

For more information about participating boutiques and event details, visit www.athensmainstreet.org or follow Athens Main Street on social media.