• Event Presenting Sponsor: Dream Key Real Estate
• Event Supporting Sponsor: Bryant Bank

Do you love all things chocolate? Do you love great places to shop and dine? How about Sweet Deals at your favorite shops?

If so, you will not want to miss Athens Main Street’s popular Chocolate Walk. The 13th Annual Walk will occur on February 6, 2026, from Noon to 5 p.m.

The self-guided event will start at the Athens Main Street office (107 N Jefferson St), where walkers will pick up their pre-paid ticket(s), a map to participating businesses, and their bag to collect their chocolate goodies.

For every purchase made at a participating business or restaurant, patrons can enter to win $500 of “Love Bucks,” which can be redeemed at any downtown participating business. Participating businesses will also offer special Sweet Deals and specials on the day of the event.

Only 350 tickets will be sold for this popular event. Last year, tickets sold out within 5 minutes of release, So Get yours early! This year, tickets will be sold on three different days and times. They can ONLY be purchased online through Eventbrite. Tickets are $10 (plus processing fee), with a limit of five tickets per purchase.

Even without a ticket, patrons can partake in the sweet deals from the merchants and restaurants that will be posted on Athens Main Street’s website and social media accounts. Any patron who makes a purchase can be entered to win $500 in “Love Bucks!”

“This event is perfect for couples, families, and groups,” said Athens Main Street Executive Director Tere Richardson. “Whether you are a local or it’s your first time in Athens, there will be something new and amazing to see and experience.”