On March 15, 2025, downtown Athens clothing and gift boutique owners will open their doors to welcome patrons into their shops for major specials and sweet surprises.

The clothing boutiques will have new Spring lines out and ready to dazzle. The gift boutiques will have great new items to refresh your home after the long winter.

For each purchase over $20 made the day of the Boutique Crawl, patrons can enter a chance to win a $500 Shopping Spree in downtown Athens sponsored by Dream Key Real Estate. The link to enter will be at all participating merchants and on the Athens Main Street website. All receipts must be submitted by midnight on March 15.

The Shopping Spree is good for any business participating in the Boutique Crawl. The winner will be notified shortly after the event.

Also – do not miss the Photo Card Signs by Yard Card Queen – Athens around the downtown district.

Merchants Specials

• BeanBeans Boutique – 25% off select items. half off St. Patrick’s Day items.
• Bennett’s Clothing – 25% off Spring merchandise, excluding Birkenstock and Athens T-Shirts, all remaining Winter merchandise is 50-70% off.
• Bridal By Morgan – 50% off Mother of the Bride, honeymoon collection, and flower girl.
• Boutique Bliss – Chance to win a $100 Bliss gift card and 10% off everything at both locations.
• Broken Brush – 15% off walk-ins.
• CEI Bookstore – 20% off Honey Glow Beeswax candles, Bibles buy one get one half off.
• Cotton Roe Boutique – 40% off, jewelry & accessories 30% off.
• Crawford’s Gifts – Doorbusters at 9 AM, two giveaways, and specials on Bogg Bags, select Consuela bags 30% off, and Spring florals and home décor 15% off.
• Dottie Jewel Clothing – Free earrings with a $50 or more purchase. Selected Spring dresses 20% off.
• Driftwood Dragonfly – 25% off DD jewelry, 10% off loose teas & herbs, BluBetterfly botanical, tinctures, Alsup Soaps, Scared Spirit Hebals, and misty morn products.
• Eliza Boutique – 15% off storewide.
• Epiphany Boutique – 20% off storewide.
• Frank’s Good Stuff – 20% off Orleans fragrances (candles, melts, room spray, and laundry wash), 20% off Tutt Tutt food stuffs, and 1/3 off 1/3 of the store
• Limestone Drug – 20% off clothing and gift items.
• Pimentos – 10% off storewide.
• Rad Rags – 15% off regular marked items and 20% off sale items.
• Shepherds Clothiers – Special sales throughout the store.
• Snapdragon Kids – Free spa mask or shower bomb with purchase.
• That’s SO Art – 15% off storewide (excluding) Dreamt Garden popup vendor.
• Toodlebugs – 15% off storewide.
• Trinity’s – Happy Everything and Swig promotion.
• U.G. White – 20%-50% off toys and 20% off all socks.