Do you love all things chocolate? Do you love great places to shop and dine? How about Sweet Deals at your favorite shops?

If so, you will not want to miss Athens Main Street’s popular Chocolate Walk presented by Dream Key Real Estate.  The 11th Annual walk will take place on February 3, 2024, from Noon to 5 p.m.

The self-guided event will start at the Athens Main Street office (107 N Jefferson St), where walkers will pick up their pre-paid ticket(s), a map to participating businesses, and their bag to collect their chocolate goodies.

For every purchase made at a participating business or restaurant, patrons can be entered to win $500 of “Love Bucks” which can be redeemed at any of the downtown participating businesses. Participating businesses will also have special Sweet Deals and specials on the day of the event.

Only 350 tickets will be sold for this popular event. Last year, tickets sold out within 5 minutes of release.  Get yours early! This year, tickets be sold on three different days and times: Thursday, January 18, 2023, at Noon, Friday, January 19 at 7 p.m., and Saturday, January 20 at 9 a.m. They can ONLY be purchased online through Eventbrite.  Tickets are $10 (plus processing fee)—limit 5 tickets per purchase.

Even without a ticket, patrons can partake in the sweet deals from the merchants and restaurants that will be posted on the Athens Main Street’s social media accounts and with a purchase can be entered to win the $500 of “Love Bucks!”

“This event is perfect for couples, families, and groups,” said Athens Main Street Executive Director Tere Richardson. “Whether you are a local or it’s your first time to Athens, there will be something new and amazing to see and experience.”